Back to All Events

Dealing with Changes to Corporate Culture with Valeriy Pekar and ReadArea

As part of an evening of lectures hosted by Olga Shapran of ReadArea, international businessman and public speaker Valeriy Pekar presents his popular perspective on the “colour theory” of corporate cultures and how this can be applied to structural change in business organisations and NGOs.


This highly informative talk is suitable for:

- Managers of all levels;

  • Business Owners;

  • Development Managers;

  • Marketers;

  • HR-specialists;

  • Everyone who is engaged in managerial activity;

  • Everyone who is interested in personal development.

What are we going to talk about?

Changes are an integral part of our lives. Just as the the world changes, we must also change our own ways of thinking in order to maintain a competitive advantage.

When making changes on the level of an organisation, we have to factor in the the influence of external circumstances while paying attention to the internal forces and demands of specific corporate cultures.

In this highly influential and insightful lecture, we will consider which actions, conditions, and ways of thinking can lead to the development of an effective and successful by analysing the different ways that different type of organisations function.

About the speaker:

Valeriy Pekar is a Ukrainian entrepreneur and public figure. Formerly a teacher of Kyiv-Mohyla Business School and Lviv Business School of UCU, Mr Pekar is the author of "Multicolored Management: Evolution of Thinking, Leadership and Management", as well as more than 250 articles on management, marketing, information technology, and futurology.


18: 30-19: 00 - Registration, networking

19: 00-20: 00 - Opening speeches by the organisers and Valeriy Pekar's lecture

20: 00-20: 30 - Q&A

20: 30-21: 00 - Networking

* Participation is free of charge and is subject to prior registration.

Event organizer: ReadArea Business Literature Club

Partners of the event:

Ukrainian Leadership Academy of Kharkiv

Kharkiv IT Cluster